I’m giving a presentation at NAMM this year in LOUNGE 88, in the piano area. Here’s the link NAMM is, as you probably know, the big musical instrument/products industry trade show, held in Anaheim California, every January.
While I’m in good company (Bob Popyk and the Perez’s) my presentation is Sunday morning, so PLEASE come so I won’t be talking to myself. I’ve got to thank my friend Dennis Houlihan, President of Roland US, for connecting me with NAMM in such a great way.
My topic is Artist Relations for Fun and Profit. I’ll be talking about strategies and tactics for expanding your stores involvement with professional musicians for building traffic and sales. I really believe that a smart piano dealer will understand the importance of building a reputation for being knowledgable and supportive of the local performing arts community. I also know from experience that many dealers really don’t know how to effectively work with serious performers, whether they are national artists or local musicians. There are some simple but important factors to keep in mind, the most important being that you must create a good environment if you want the best musical experience.
If you’re at NAMM, please join me!