I actually forgot where I came across this wonderful piece of international marketing. I’ve been carrying it around in its own ph balanced box for years.
There are a number of things that make this piece unique and powerful. First is the format. It’s rather large, multipage printed on a wonderful, thick paper.
But the most powerful component is the language. In both English and German it conveys prestige, value, emotion and history without ever talking about features or technical aspects. And the German writing is especially effective, using words and phrases that evoke a luscious Viennese history that no other piano maker has.